these are the most amazing february treat and only available at cub foods (i have been known to take long bus rides in search for these gems). don't be fooled by impostors! just because brach's makes "cinnamon jelly hearts" does not mean that they taste like this: hot and spicy, a little sweet, and perfectly chewy. yum, yum, yum! the winter light has been a little temperamental lately--either too little or too much. but it seems appropriate that these babies glow a little. that's how tasty they are.